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Good news: Inkjet printers are fast, which is great for productivity! But it’s challenging to generate enough work to keep these digital devices running at optimal speeds—especially when outputting a lot of smaller jobs. With a software assist, however, enterprises…
Creating customer-facing communications can become rather complex tasks. Transaction-oriented documents are typically based on a host of business information systems. Recipients view data pertaining to their accounts and/or business relationships without realizing that multiple sources generate the compilation—sometimes up to…
More than nine of 10 transactional documents are read by recipients, according to market research firm InfoTrends. Impressive open rates make them an ideal medium for delivering marketing messages. Savvy marketers are searching for ways to leverage detailed customer and…
Study after study confirms that personalized marketing communications are more effective than generic messages. A study by global research firm Accenture, for example, found 91% of consumers are more likely to shop with brands that know them and provide relevant…
Efficient document management has become a hallmark of a well-run enterprise. When businesses create documents meant for external audiences or internal consumption, they must do a good job of communicating and realizing the goals the business means to achieve. Until…
Many organizations are required to include pages of legal text and regulation notices as part of a set of documents they share with their customers. The content of these pages may be created outside the organization that is creating the…
Change is a constant of corporate and business life. This is especially true of staff, who come and go with predictable regularity. Companies can easily manage the news of some staff changes in internal company memos. Other employee moves, such…
Printing and graphic arts professionals know that white space is power. It provides the freedom for graphical elements to communicate their message. White space directs the eye to text that will sway opinion and drive behavior. But an abundance of…
We live in an interconnected world and conduct business in a sprawling global economy. While English has become the international language of business, it’s not the language of consumers everywhere. The linguistic landscape is quite broad. If your company wants to succeed in doing business around the world, or among different communities closer to home,