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Companies in all industries can achieve dramatic results by creating personalized, relevant and targeted customer communications. But reaching that goal is difficult when you depend on complex technology, cumbersome systems, and specialized expertise. That is why we developed DocOrigin, an innovative and intuitive software solution for designing and generating highly dynamic and personalized customer communications.
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The time has come to take a fresh look at customer statements as more vital and valuable marketing tools. Let’s face it, the days of boring, black and white customer statements are over. Advances in digital printing and innovations in data-driven personalization have changed the playing field by unlocking new tools and integrated approaches that
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For years, customer statements have been regarded as a back office burden. But today, organizations are recognizing that customer statements offer a unique opportunity to connect with customers in new and more profitable ways. Capturing the promotional power of statements requires a new mindset; one that embraces the tremendous opportunity statements provide to communicate, cross-sell
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Customer account statements are not often thought of as important tools for marketing, but they should be. Companies issue thousands of statements every month, and each one is a trusted appointment with every customer. Unlike most junk-mail, customer statements get noticed, they get read, and they rarely wind up in the recycle bin. Indeed, companies
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‘Tis the season to make predictions for the coming year ahead, and we did our own in our last post with our predictions for 2015. Now we would like to take a moment to reflect on a few of our accomplishments from last year.
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There is a lot of buzz about “Transpromo” these days – the concept of customizing bills and statements with personalized and targeted messages aimed at attracting existing customers with additional products and services. Experts extol the virtues of one-to-one documents that capitalize on the knowledge collected about customers. The idea is that by including personalized
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Marketing is full of concepts and acronyms that can confound even the most savvy business professionals. Concepts like “Transpromo” and “Transactional” and “Relationship Management” all attempt to provide clear direction while often clouding the landscape instead. We prefer to keep things simple with this straightforward philosophy: Whenever you communicate with your customers, you have a
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Marketing is full of concepts and acronyms that can confound even the most savvy business professionals. Concepts like “Transpromo” and “Transactional” and “Relationship Management” all attempt to provide clear direction while often clouding the landscape instead. We prefer to this straightforward philosophy: Whenever you communicate with your customers you have a unique opportunity to expand
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The concept of “Relationship Marketing” is a powerful way to build lasting relationships with your customers. Unlike many marketing strategies that focus almost entirely on the sale, relationship marketing is a philosophy that is focused on building long-term customer relationships.…
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